Transformation of Consumer Experience in Retail Through Predictive Analytics and Smart Technologies
Keywords:
Predictive analytics, smart retail technologies, consumer experience, artificial intelligence, digital transformation, IoT, retail innovationAbstract
The retail sector is undergoing rapid digital transformation through the integration of predictive analytics and smart technologies aimed at enhancing consumer experience. This paper explores how data-driven systems, artificial intelligence (AI), and Internet of Things (IoT) technologies are being leveraged to personalize customer journeys, optimize inventory management, and improve operational efficiency. A synthesis of existing literature and industry practices is presented, supported by illustrative models and empirical tables. The study highlights the potential of intelligent retail systems to revolutionize consumer engagement, while also addressing the challenges and ethical concerns associated with data usage.
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