Big Data-Driven Business Development: Predictive Strategies through Intelligent Information Systems
Keywords:
Big Data, Predictive Analytics, Business Intelligence, Intelligent Information Systems, Strategic Business Development, Data-Driven DecisionsAbstract
In the digital era, big data and intelligent information systems are transforming how businesses operate and grow. This paper explores the integration of predictive analytics and business intelligence in supporting strategic business development. We delve into how data-driven insights, machine learning models, and predictive tools inform decision-making, reduce uncertainty, and optimize performance. The research synthesizes literature preceding 2022 and integrates visual data to support key findings.
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