Analyzing the Impact of Customer Co-Creation on Brand Equity in the Context of Digital Experience Personalization: A Service-Dominant Logic Perspective. GLOBAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND DEVELOPMENT, [S. l.], v. 1, n. 2, p. 6–12, 2020. Disponível em: https://gjmrd.com/index.php/GJMRD/article/view/GJMRD.1.2.002.. Acesso em: 5 aug. 2025.